於歐州摩納哥大學 修讀及頒發證書
New Codes for Luxury？
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What is Luxury?
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Nuturing dreams of Luxury today: Status, Style and Trends
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What Learning Outcomes for challengers and premium brands
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Artification of Luxury
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Developing successful art initiatives as apart of luxury brand story and relationship
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Programm Overview
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10 days of seminar
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days to understand the codes and trends in luxury and in the target segment of Ultra Hight Net Worth Individuals.
Value Creation in Luxury Brands
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Value Creation through status-building
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The nature and role of status in luxury strategies
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the apply status-building techniques across brands and industries
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Program Overview
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Days of immersion in the Superyacht and megayacht industry and understand the globle busimess trends and opportunities, the "customer journey", the value chain of these quit new luxury business
Experiential Luxury
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Creativity in crafting customer experience
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From Unique experience to timeless emotion
Participants
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Top Executive from established and up-and- coming luxury companies.
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Professor and researchers in the luxury fields, luxury markting fields, business top executives in various fields of luxury leisure, and yachting industries.